If for some reason you’re looking for content today, here are some interesting articles from Mashable that might sate your craving: 1) After year of building a brand on a sparse, no-frills concept, Google has succumbed to the pressure of ‘the most valuable real estate on the internet’ by using their homepage to advertise a [...]
Posts Tagged ‘youtube’
September 3rd, 2012
Happy Labor Day! (And Some Interesting Links)
Posted in Business Talk, Digital Revolution 
Tags: advertising, branding, communication, design, experts, logo, marketing, small business, social media, technology, traffic, video, website, youtube
Tags: advertising, branding, communication, design, experts, logo, marketing, small business, social media, technology, traffic, video, website, youtubeAugust 30th, 2012
Fad Viral Video Knockoffs
Posted in Digital Revolution, Marketing Ideas Tags: advertising, content, marketing, planning, selling, small business, social media, video, youtube
Tags: advertising, content, marketing, planning, selling, small business, social media, video, youtubeI could lose sleep trying to show you all the “Call Me Maybe” knock-off videos people are making to promote their own businesses. From the Olympics Swim Team to Sesame Street it’s everywhere. There’s something to be said for riding the coat tails of viral video sensations, but it’s very short lived and if you [...]
August 24th, 2012
Finding and Using Search Terms
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: change, communication, facebook, marketing, persistance, planning, selling, small business, social media, technology, traffic, twitter, website, youtube
Tags: change, communication, facebook, marketing, persistance, planning, selling, small business, social media, technology, traffic, twitter, website, youtubeWhat do your customers and potential customers really types into that search bar when they’re looking for what you offer? Sure you might offer “Agilent repair and service” but a company that did found out people were actually typing things like “5890 pm” “5890 maintenance” “how to fix 5890” and “fix 5890 fast” (the 5890 [...]
August 23rd, 2012
Review: Content Rules by C.C. Chapman and Ann Handley
Posted in Book Reviews, Digital Revolution, Marketing Ideas Tags: books, communication, content, development, experts, facebook, mail, marketing, pdf, persistance, planning, print, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtube
Tags: books, communication, content, development, experts, facebook, mail, marketing, pdf, persistance, planning, print, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtubeDown and Dirty: 4.5 out of 5 Want to blog, send newsletters, develop a website that attracts visitors, make videos or create other enticing content? This is the book for you. I’ll start out with a disclaimer: Content Rules is very content rich. You won’t be able to do everything it suggests. However, the authors [...]
August 21st, 2012
Doing it Right: Dollar Shave Club
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, branding, communication, facebook, logo, marketing, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtube
Tags: advertising, branding, communication, facebook, logo, marketing, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtubeIt’s been a long time since an interruption marketing ploy has caught my attention. Not just as a ‘heheh that’s funny’ kind of way, though this company did. But also in a logical and emotional call to action. Dollar Shave Club is doing so many things right when it comes to marketing I’m not sure [...]
July 27th, 2012
Updating Your Website
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: content, design, facebook, joomla, marketing, persistance, photos, planning, small business, social media, technology, traffic, twitter, website, youtube
Tags: content, design, facebook, joomla, marketing, persistance, photos, planning, small business, social media, technology, traffic, twitter, website, youtubeIdeally your website should be a living breathing entity. However if you’re a small business owner you might be using it mostly as a placeholder on the website with some brochure information. Your digital presence is so vital these days I recommend doing a entire-site review at least once a year. Update staff info, add [...]
July 25th, 2012
Review: The Referral Engine by John Jantsch
Posted in Book Reviews, Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, books, communication, content, customer loyalty, development, email, experts, facebook, mail, marketing, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, word of mouth, youtube
Tags: advertising, books, communication, content, customer loyalty, development, email, experts, facebook, mail, marketing, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, word of mouth, youtubeDown and Dirty: 4.5 out of 5 Very detailed action steps on how to focus on making referral-marketing work for you. This is not a book you can read once or even twice. Referral Engine is jam-packed with everything from a broad outline of the basics and foundational needs to detailed examples of how others [...]
July 3rd, 2012
Review: The New Relationship Marketing by Mari Smith
Posted in Book Reviews, Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, books, communication, content, development, emotion, experts, facebook, joomla, marketing, mind, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtube
Tags: advertising, books, communication, content, development, emotion, experts, facebook, joomla, marketing, mind, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtubeDown and Dirty: 4.5 out of 5 An extremely practical no-nonsense approach to social media and other relationship-building techniques. I picked up this book because it was harped as the biggest new book on social media trends and how-tos. Mari Smith is known as something of a social media guru and her book promises to [...]
June 14th, 2012
Review: Duct Tape Marketing by John Jantsch
Posted in Book Reviews, Business Talk, Marketing Ideas Tags: advertising, books, branding, communication, customer loyalty, development, experts, facebook, marketing, planning, selling, small business, social media, technique, technology, twitter, video, website, youtube
Tags: advertising, books, branding, communication, customer loyalty, development, experts, facebook, marketing, planning, selling, small business, social media, technique, technology, twitter, video, website, youtubeDown and Dirty: 5 out of 5 An all-around immediately accessible marketing advice, strategies and techniques. Duct Tape Marketing takes you from initiation of a business and through into creating a high-impact, extremely effective and time-efficient marketing strategy for your business. Each step is laid out in the right order, starting with foundational techniques like [...]
June 11th, 2012
Nicko’s Kitchen: Doing Marketing the Right Way
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, branding, communication, customer loyalty, emotion, family, marketing, persistance, selling, small business, social media, stress, technique, technology, traffic, twitter, video, website, youtube
Tags: advertising, branding, communication, customer loyalty, emotion, family, marketing, persistance, selling, small business, social media, stress, technique, technology, traffic, twitter, video, website, youtubeI came into the Nicko’s Kitchen scene late in its fourth season. It is a cooking show on YouTube hosted by an Australian man called Nicko. As production goes, there’s nothing especially flashy about this web series. It’s hosted in his kitchen. It doesn’t have a highly polished intro. The audio quality is a little [...]