I’ve been to a lot of speaker’s presentations and seen a lot of all-day seminars. Recently I saw a technique that was worth talking about: Build an auto-play powerpoint slideshow with entertaining quotes and cartoons pertaining to the topic of your speech. When you think about it, movie theatres have been doing this for ages, [...]
Posts Tagged ‘selling’
January 24th, 2013
Speaking? Entertain Before and After!
Posted in Business Talk 
Tags: communication, emotion, marketing, planning, selling, small business, speaking
Tags: communication, emotion, marketing, planning, selling, small business, speakingJanuary 22nd, 2013
Free Social Media Marketing Tool
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, communication, facebook, marketing, selling, small business, social media, technique, technology, traffic, twitter, website
Tags: advertising, communication, facebook, marketing, selling, small business, social media, technique, technology, traffic, twitter, websiteCheck out this iPhone app geared towards small businesses. It’s called Glyder and its founder is trying to create a compact way for small businesses to update social media, email marketing and so on. The app is free for iPhone users, though I don’t see an option for Android users as of writing this post, [...]
January 16th, 2013
Review: Free Marketing: 101 Ways Low and No-Cost Ways to Grow Your Business by Jim Cockrum
Posted in Book Reviews, Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtube
Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtubeDown and Dirty: 4.5 out of 5 Read it in chunks and implement implement implement. Great, practical advice. This book makes me think of Guerilla Marketing but on digital steroids. Jim takes a new look at the marketing environment and has found ways to get around a great deal of the traditional marketing expenses we [...]
January 10th, 2013
Doing it Right: J. Alexanders
Posted in Business Talk, Marketing Ideas Tags: advertising, communication, customer loyalty, design, emotion, marketing, planning, selling, small business
Tags: advertising, communication, customer loyalty, design, emotion, marketing, planning, selling, small businessI really like this restaurant my father likes to take me to. He’s a huge steak guy. Me, I just like a nice place to sit down and chat. J. Alexanders does both. They have the sort of ambiance and class you’d expect to be tossed out of if you came in in jeans and [...]
January 9th, 2013
The Pizza Tree
Posted in Business Talk, Marketing Ideas Tags: advertising, design, marketing, selling, small business, technique
Tags: advertising, design, marketing, selling, small business, techniqueHere’s a cute idea for the next holiday season (only 300+ days away!). Hahah, ok so I’m a little late showing this off, but I had forgotten I snapped a picture of this gem on my way out of a Hometown Pizza. They’d put up a tree, but decorated it with gift cards and soft [...]
January 8th, 2013
Doing it Right: Shalimar
Posted in Business Talk, Marketing Ideas Tags: customer loyalty, marketing, planning, selling, small business
Tags: customer loyalty, marketing, planning, selling, small businessThere’s a delicious and cheap Indian Cuisine restaurant in town called Shalimar. They’ve been doing very well when a lot of small ethnic restaurants don’t. Why? Well of course their food quality and price is mind boggling great. But there are tons of delicious, cheap restaurants that don’t survive. They’ve done coupons and Groupons to [...]
January 4th, 2013
Little Touches
I just wanted to share this. If you’ve been to a Chuy’s restaurant did you notice that their door handles are fashioned from used metal and rebar to look like tacos, enchiladas and burritos? When a customer can delight regularly in little touches that your company is putting into the product or service, you’re providing [...]
January 3rd, 2013
Doing It Right: Jimmy Johns
Posted in Business Talk, Marketing Ideas Tags: advertising, branding, customer loyalty, design, marketing, planning, print, selling, small business
Tags: advertising, branding, customer loyalty, design, marketing, planning, print, selling, small businessRead their mini-menu and you’ll see little touches of personality and quirkiness everywhere. “Established in Charleston, IL in 1983 to add to students GPA and general dating ability” “Ok, so my subs aren’t gourmet and we’re not French either. My subs just taste a little better, that’s all! I wanted to call it Jimmy John’s [...]
December 21st, 2012
Communicate Clearly
Posted in Business Talk, Marketing Ideas Tags: communication, customer loyalty, emotion, marketing, morale, selling, small business, social media
Tags: communication, customer loyalty, emotion, marketing, morale, selling, small business, social mediaI took my friend out to our ‘family bed and breakfast’ as we call it. It’s out in the country right next to a river and a wildlife reserve. While we can’t build a dock, we do keep kayaks and other small boats that can be easily pulled down to the shoreline and back again. [...]
December 20th, 2012
Memories
Posted in Business Talk, Design Tips, Marketing Ideas Tags: advertising, branding, design, development, mail, marketing, planning, print, selling, small business
Tags: advertising, branding, design, development, mail, marketing, planning, print, selling, small businessHere’s a recommendation that will be both a nice nostalgia piece when you look back a few years but also work as a reference guide when discussing new projects: Create a marketing catalog. Buy yourself a couple of 3-ring binders and a bunch of those heavy duty sheet protectors and put two samples of each [...]