I’ve been to a lot of speaker’s presentations and seen a lot of all-day seminars. Recently I saw a technique that was worth talking about: Build an auto-play powerpoint slideshow with entertaining quotes and cartoons pertaining to the topic of your speech. When you think about it, movie theatres have been doing this for ages, [...]
Posts Tagged ‘planning’
January 24th, 2013
Speaking? Entertain Before and After!
Posted in Business Talk 
Tags: communication, emotion, marketing, planning, selling, small business, speaking
Tags: communication, emotion, marketing, planning, selling, small business, speakingJanuary 18th, 2013
Marketing Records
Posted in Business Talk, Marketing Ideas Tags: advertising, development, mail, marketing, persistance, planning, small business, technique
Tags: advertising, development, mail, marketing, persistance, planning, small business, techniqueWhen thinking ahead to the future, you’ll want to provision for your past. Later designers or marketing groups you bring in will want to know what promotions you’ve done so far. Alternatively, you might have written some amazing copy back for a mailer in 2010, but can’t find the original document anywhere. This is where [...]
January 16th, 2013
Review: Free Marketing: 101 Ways Low and No-Cost Ways to Grow Your Business by Jim Cockrum
Posted in Book Reviews, Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtube
Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtubeDown and Dirty: 4.5 out of 5 Read it in chunks and implement implement implement. Great, practical advice. This book makes me think of Guerilla Marketing but on digital steroids. Jim takes a new look at the marketing environment and has found ways to get around a great deal of the traditional marketing expenses we [...]
January 11th, 2013
Sticking to Your Roots While Evolving
Posted in Business Talk Tags: branding, customer loyalty, development, persistance, planning, small business, stress
Tags: branding, customer loyalty, development, persistance, planning, small business, stressAfter nearly all the old town ways and old town shops have disappeared, a few relics of the past remain. One such is the Hurst Pharmacy and Soda Fountain in Bardstown, KY. Bardstown remains strong in it’s old-time flair with the downtown area lined with window displays that remind us of days past. Right at [...]
January 10th, 2013
Doing it Right: J. Alexanders
Posted in Business Talk, Marketing Ideas Tags: advertising, communication, customer loyalty, design, emotion, marketing, planning, selling, small business
Tags: advertising, communication, customer loyalty, design, emotion, marketing, planning, selling, small businessI really like this restaurant my father likes to take me to. He’s a huge steak guy. Me, I just like a nice place to sit down and chat. J. Alexanders does both. They have the sort of ambiance and class you’d expect to be tossed out of if you came in in jeans and [...]
January 8th, 2013
Doing it Right: Shalimar
Posted in Business Talk, Marketing Ideas Tags: customer loyalty, marketing, planning, selling, small business
Tags: customer loyalty, marketing, planning, selling, small businessThere’s a delicious and cheap Indian Cuisine restaurant in town called Shalimar. They’ve been doing very well when a lot of small ethnic restaurants don’t. Why? Well of course their food quality and price is mind boggling great. But there are tons of delicious, cheap restaurants that don’t survive. They’ve done coupons and Groupons to [...]
January 4th, 2013
Little Touches
I just wanted to share this. If you’ve been to a Chuy’s restaurant did you notice that their door handles are fashioned from used metal and rebar to look like tacos, enchiladas and burritos? When a customer can delight regularly in little touches that your company is putting into the product or service, you’re providing [...]
January 3rd, 2013
Doing It Right: Jimmy Johns
Posted in Business Talk, Marketing Ideas Tags: advertising, branding, customer loyalty, design, marketing, planning, print, selling, small business
Tags: advertising, branding, customer loyalty, design, marketing, planning, print, selling, small businessRead their mini-menu and you’ll see little touches of personality and quirkiness everywhere. “Established in Charleston, IL in 1983 to add to students GPA and general dating ability” “Ok, so my subs aren’t gourmet and we’re not French either. My subs just taste a little better, that’s all! I wanted to call it Jimmy John’s [...]
January 1st, 2013
The New Year Hangover
Posted in Business Talk Tags: customer loyalty, development, emotion, marketing, morale, planning, small business, stress
Tags: customer loyalty, development, emotion, marketing, morale, planning, small business, stress88% of New Years Resolutions are never completed according to a study by the University of Bristol. For many people a resolution is just an admission of what hasn’t been happening but should. So I hesitate to suggest you make a resolution for your business’ marketing. They’re easy to make, but very hard to live [...]
December 31st, 2012
Auld Lang Syne
Posted in Business Talk Tags: change, customer loyalty, emotion, morale, planning, small business, social media
Tags: change, customer loyalty, emotion, morale, planning, small business, social mediaThe famous New Year’s song is based off a poem written in 1711 by James Watson called “Old Long Syne.” It starts out: Should Old Acquaintance be forgot, and never thought upon; The flames of Love extinguished, and fully past and gone: Is thy sweet Heart now grown so cold, that loving Breast of thine; [...]