When thinking ahead to the future, you’ll want to provision for your past. Later designers or marketing groups you bring in will want to know what promotions you’ve done so far. Alternatively, you might have written some amazing copy back for a mailer in 2010, but can’t find the original document anywhere. This is where [...]
Posts Tagged ‘persistance’
January 18th, 2013
Marketing Records
Posted in Business Talk, Marketing Ideas 
Tags: advertising, development, mail, marketing, persistance, planning, small business, technique
Tags: advertising, development, mail, marketing, persistance, planning, small business, techniqueJanuary 16th, 2013
Review: Free Marketing: 101 Ways Low and No-Cost Ways to Grow Your Business by Jim Cockrum
Posted in Book Reviews, Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtube
Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtubeDown and Dirty: 4.5 out of 5 Read it in chunks and implement implement implement. Great, practical advice. This book makes me think of Guerilla Marketing but on digital steroids. Jim takes a new look at the marketing environment and has found ways to get around a great deal of the traditional marketing expenses we [...]
January 11th, 2013
Sticking to Your Roots While Evolving
Posted in Business Talk Tags: branding, customer loyalty, development, persistance, planning, small business, stress
Tags: branding, customer loyalty, development, persistance, planning, small business, stressAfter nearly all the old town ways and old town shops have disappeared, a few relics of the past remain. One such is the Hurst Pharmacy and Soda Fountain in Bardstown, KY. Bardstown remains strong in it’s old-time flair with the downtown area lined with window displays that remind us of days past. Right at [...]
December 19th, 2012
Review: Survival is Not Enough by Seth Godin
Posted in Book Reviews, Business Talk Tags: books, change, development, emotion, experts, mind, persistance, planning, small business, stress, technique
Tags: books, change, development, emotion, experts, mind, persistance, planning, small business, stress, techniqueDown and Dirty: 4 out of 5 Learn how to evolve rather than change and to do more with your career and business through small and fast adjustments. Do you Zoom? Do you know what your M-DNA is or the quality of your memes? Are you a Serf, Farmer, Hunter or Wizard? Do you know [...]
December 18th, 2012
Accountability
Posted in Business Talk, Marketing Ideas Tags: advertising, development, emotion, marketing, mind, persistance, planning, small business, stress, technique
Tags: advertising, development, emotion, marketing, mind, persistance, planning, small business, stress, techniqueEspecially if you’re just starting out, there is going to come a point in the marketing process that you are going to give up. You are going to have 101 completely logical reasons why you can’t write that promotional copy or can’t make that marketing plan. They will be understandable reasons like family needs, schedule [...]
December 5th, 2012
Review: Bird by Bird by Anne Lamott
Posted in Book Reviews Tags: books, communication, content, development, emotion, experts, mind, morale, persistance, planning, small business, stress, technique, writing
Tags: books, communication, content, development, emotion, experts, mind, morale, persistance, planning, small business, stress, technique, writingReview: Bird by Bird by Anne Lamott Down and Dirty: 3.5 out of 5 Truths about writing in not much particular organization, lilting from idea to idea like someone having a coffee conversation instead of someone trying to give you point by point help. Perhaps it’s just because I’ve been going through so many intense [...]
November 30th, 2012
Your Worst Critic
Posted in Business Talk, Marketing Ideas Tags: change, development, emotion, experts, family, marketing, persistance, planning, selling, small business, stress, technique
Tags: change, development, emotion, experts, family, marketing, persistance, planning, selling, small business, stress, techniqueIs you. At least, that’s been my personal experience and what every artist and business owner I’ve met has told me so far. Maybe you’re the exception and you don’t have a super critical voice in your head that tries to tear you down and point out all the reasons someone else is better than [...]
November 28th, 2012
Review: A Million Miles in a Thousand Years by Donald Miller
Posted in Book Reviews Tags: books, change, development, emotion, experts, family, morale, persistance, planning, small business, stress, technique
Tags: books, change, development, emotion, experts, family, morale, persistance, planning, small business, stress, techniqueDown and Dirty: 4.5 out of 5 A story about finding out how story affects our lives. The book is at once an instruction and an example on the possibilities, stages and trials of trying to live a better story. When people ask you if you are living a good story, what do you think [...]
November 21st, 2012
Review: How to Stop Worrying and Start Living by Dale Carnegie
Posted in Book Reviews Tags: books, change, development, emotion, experts, family, mind, morale, persistance, planning, small business, stress, technique
Tags: books, change, development, emotion, experts, family, mind, morale, persistance, planning, small business, stress, techniqueDown and Dirty: 4 out of 5 While old in language and a little stilted, there is nothing but timeless, priceless advice on how to stop worrying and start living here. This is a book I find challenging to review because it’s one of those that is so jam-packed with information that anything I write [...]
November 14th, 2012
Review: The Sales Mastery Academy by Zig Ziglar
Posted in Book Reviews, Business Talk Tags: advertising, books, change, communication, customer loyalty, development, emotion, experts, marketing, mind, persistance, planning, selling, small business, technique
Tags: advertising, books, change, communication, customer loyalty, development, emotion, experts, marketing, mind, persistance, planning, selling, small business, techniqueNarrated by Zig Ziglar, Bryan Flanagan, Rory Prince, Michelle Prince and Tom Ziglar Down and Dirty: 4.9 out of 5 Absolutely vital, inspiring, actionable sales processes and mentalities. There is something in this series for everyone. Everyone sells something at some point. Be it the wife that wants her kid to eat veggies or the [...]