Down and Dirty: 4 out of 5 Learn how to evolve rather than change and to do more with your career and business through small and fast adjustments. Do you Zoom? Do you know what your M-DNA is or the quality of your memes? Are you a Serf, Farmer, Hunter or Wizard? Do you know [...]
Posts Tagged ‘mind’
Accountability
Especially if you’re just starting out, there is going to come a point in the marketing process that you are going to give up. You are going to have 101 completely logical reasons why you can’t write that promotional copy or can’t make that marketing plan. They will be understandable reasons like family needs, schedule [...]
Review: Bird by Bird by Anne Lamott
Review: Bird by Bird by Anne Lamott Down and Dirty: 3.5 out of 5 Truths about writing in not much particular organization, lilting from idea to idea like someone having a coffee conversation instead of someone trying to give you point by point help. Perhaps it’s just because I’ve been going through so many intense [...]
Review: How to Stop Worrying and Start Living by Dale Carnegie
Down and Dirty: 4 out of 5 While old in language and a little stilted, there is nothing but timeless, priceless advice on how to stop worrying and start living here. This is a book I find challenging to review because it’s one of those that is so jam-packed with information that anything I write [...]
Review: The Sales Mastery Academy by Zig Ziglar
Narrated by Zig Ziglar, Bryan Flanagan, Rory Prince, Michelle Prince and Tom Ziglar Down and Dirty: 4.9 out of 5 Absolutely vital, inspiring, actionable sales processes and mentalities. There is something in this series for everyone. Everyone sells something at some point. Be it the wife that wants her kid to eat veggies or the [...]
Review: Getting Things Done by David Allen
Down and Dirty: 4.5 out of 5 The perfect solution for those of us with heads spinning, overwhelmed by all the tasks we’ve yet to complete. David Allen gives us powerful advice on how to really organize our lives so that we make the most of our time and don’t stress over the things that [...]
Review: Over the Top by Zig Ziglar
Down and Dirty: 4 out of 5 Short but sweet, a great introduction to the concepts better explored in longer Ziglar seminars! I should specify what I listened to was an abridged and shortened version of Zig Ziglar’s full book by the same title. There were obviously some things missing – Ziglar points out in [...]
Worrying is Bad for Your… Marketing?
If we allow fear to paralyze us into a marketing freeze we’ll never get anywhere. True, if we let what-ifs and could-bes spin us in circles of uncertainty we’ll never fail. True, however, that in trying to avoid any failure we avoid all chance for success. I’m not saying just throw money at any half-baked [...]
Review: How the Mighty Fall by Jim Collins
Down and Dirty: 4 out of 5 An eye-opening comparison to the myths versus reality of what makes a company fail. “They failed to innovate. They were lazy. They didn’t have good, revolutionary leaders.” These are just a few of the incorrect assumptions about what makes a company fall from Great or even Good to [...]



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