When thinking ahead to the future, you’ll want to provision for your past. Later designers or marketing groups you bring in will want to know what promotions you’ve done so far. Alternatively, you might have written some amazing copy back for a mailer in 2010, but can’t find the original document anywhere. This is where [...]
Posts Tagged ‘mail’
January 18th, 2013
Marketing Records
Posted in Business Talk, Marketing Ideas 
Tags: advertising, development, mail, marketing, persistance, planning, small business, technique
Tags: advertising, development, mail, marketing, persistance, planning, small business, techniqueDecember 20th, 2012
Memories
Posted in Business Talk, Design Tips, Marketing Ideas Tags: advertising, branding, design, development, mail, marketing, planning, print, selling, small business
Tags: advertising, branding, design, development, mail, marketing, planning, print, selling, small businessHere’s a recommendation that will be both a nice nostalgia piece when you look back a few years but also work as a reference guide when discussing new projects: Create a marketing catalog. Buy yourself a couple of 3-ring binders and a bunch of those heavy duty sheet protectors and put two samples of each [...]
December 10th, 2012
From Blah to WOW
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, branding, email, emotion, facebook, mail, marketing, mind, selling, small business, social media, technology, twitter, video
Tags: advertising, branding, email, emotion, facebook, mail, marketing, mind, selling, small business, social media, technology, twitter, videoI got this idea from one of my favorite idea-guys Scott Ginsberg: How boring is your email signature? Does it do anything but the basics it was designed for? I mean really a logo, tagline and some contact info is usually about the extent of what I see on email signatures, if that . We’re [...]
November 16th, 2012
Don’t Get Overwhelmed
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, communication, facebook, mail, marketing, planning, print, selling, small business, social media, stress, technique, traffic, twitter, video, website, youtube
Tags: advertising, communication, facebook, mail, marketing, planning, print, selling, small business, social media, stress, technique, traffic, twitter, video, website, youtubeOther companies have all these marketing pieces, do you need them too? Not necessarily. We live in a world where marketing options are as wide and varied as the people in it. Here’s just a short list you might have been considering: Mailers Brochures Fliers Posters TV Ads Radio Newspaper Ads Magazine Ads Logo Give-a-Ways [...]
November 12th, 2012
Holiday Cards
Posted in Business Talk, Design Tips, Marketing Ideas Tags: artwork, clip art, communication, customer loyalty, design, mail, planning, print, small business
Tags: artwork, clip art, communication, customer loyalty, design, mail, planning, print, small businessGosh, I hope you’re already working on getting your holiday cards out if you mean to send them at all. If not, here are some basics on how to get them out in time for the holidays. Get an address list together. Ideally in an excel sheet or exported from your database into a ‘CSV’ [...]
October 26th, 2012
Design: Just Do It
Posted in Business Talk, Design Tips, Marketing Ideas Tags: advertising, artwork, communication, design, email, facebook, fax, joomla, logo, mail, marketing, photos, planning, print, selling, small business, social media, technology, twitter, video, website, youtube
Tags: advertising, artwork, communication, design, email, facebook, fax, joomla, logo, mail, marketing, photos, planning, print, selling, small business, social media, technology, twitter, video, website, youtubeSometimes we don’t have money for a graphic designer, does this mean we shouldn’t do any marketing? Absolutely not. I’ve seen small businesses reach good starting success with fliers made in Microsoft Word that were little more than glorified letters. Great looks will give you something extra, but if you have good meat to your [...]
October 15th, 2012
Design Tip: Two Types of Black
Posted in Business Talk, Design Tips Tags: artwork, clip art, color, design, mail, marketing, photos, print, small business, technique, technology
Tags: artwork, clip art, color, design, mail, marketing, photos, print, small business, technique, technologyDid you there are two types of black? There’s a rich, deep black that includes a heavy dose of cyan, magenta and yellow inks into the black ink and then there’s a true-black that is slightly less rich but only uses the black ink. It’s important to figure out which type of black your program [...]
October 12th, 2012
Printer FAQ: What is a Bleed?
Posted in Business Talk, Design Tips Tags: artwork, color, design, images, mail, marketing, photos, print, small business, technique, technology
Tags: artwork, color, design, images, mail, marketing, photos, print, small business, technique, technologyYou know how you might have a beautiful full-color all the way to the edge pdf and when you print it out on your printer it has a white edge? That doesn’t always look the most professional. Sometimes you want that very polished color-to-the-edge-of-the-paper look. That’s not a look you can get with a normal [...]
September 28th, 2012
Paper Made Simple
Posted in Business Talk, Design Tips, Marketing Ideas Tags: design, development, experts, mail, marketing, planning, print, small business, technique, technology
Tags: design, development, experts, mail, marketing, planning, print, small business, technique, technologyCelia’s Note: This is a guest article by Diane Ritter of Welch Printing Company. She offers fantastic “Welch Tidbits” for people who sign up to her regular e-newsletter. Welch does high quality work and they know a whole lot about the printing process. By: Diane Ritter, Welch Printing Company It seems like I never run [...]
September 27th, 2012
Interesting Packaging
Posted in Design Tips, Marketing Ideas Tags: advertising, design, mail, print, selling, small business, technique
Tags: advertising, design, mail, print, selling, small business, techniqueHere’s a new envelope design I haven’t seen before. It’s got a pull-open on the … front? Just goes to show you that marketing and package design are alive and well. Still, as cool as this is, given the fact that the company, Insight, sends me enough junk mail to keep me stocked with kindling [...]