I mentioned a while back about what a Gravatar is and how it works, but I want to go over it again because new programs are developing to take advantage of it. For instance my Hotmail/MSN.com email account now shows the Gravatar of every email address that sends me an email. It’s a lovely feature [...]
Posts Tagged ‘joomla’
Update/Create Your Gravatar
Tags: branding, communication, facebook, images, joomla, marketing, photos, small business, social media, technique, technology, twitter, website, youtubeDesign: Just Do It
Tags: advertising, artwork, communication, design, email, facebook, fax, joomla, logo, mail, marketing, photos, planning, print, selling, small business, social media, technology, twitter, video, website, youtubeSometimes we don’t have money for a graphic designer, does this mean we shouldn’t do any marketing? Absolutely not. I’ve seen small businesses reach good starting success with fliers made in Microsoft Word that were little more than glorified letters. Great looks will give you something extra, but if you have good meat to your [...]
Rochen Shows How Customer Service/Marketing Is Done
Tags: branding, communication, customer loyalty, development, emotion, joomla, marketing, morale, planning, selling, small business, stress, techniqueSometimes rescheduling, backing out of a promise or otherwise not being able to deliver your ideal performance happens. I’ve been told many times “It’s not whether a problem happens or not that will determine a customer’s final feeling towards the company. It’s how the problem was dealt with.” In fact, some of the most glowing [...]
How to Improve Your Search Engine Rankings (Part Two)
Tags: advertising, communication, design, facebook, joomla, marketing, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtube3) Search engines are looking at how often you are talked about by social media and in other places on the internet like review blogs or partnership mentions from other businesses. Being very active on social media and making your site super share-able and comment-able through social media can help this. That means adding ‘like [...]
How to Improve Your Search Engine Rankings (Part One)
Tags: advertising, communication, content, facebook, joomla, marketing, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtubeSearch engine analytics are ever changing. For instance you might notice now when you do Google searches one of the search results is a list of videos that match your keywords. That’s fairly new and is one small way now you can show up higher (by creating videos with lots of relevant, helpful information and [...]
Curiosity Marketing
Tags: advertising, branding, communication, emotion, joomla, marketing, planning, selling, small business, social media, technology, twitter, websiteThe billboard proudly declared “Start seeing better in a femtosecond.” The logo said “Eye Associates”. Below in bold letters it read “www.whatisafemtosecond.com.” Whomever worked up this ad concept hit my curiosity right on the head. But what’s better, it answered my question with a call to action. My thought process went something like this: “Huh, [...]
Updating Your Website
Tags: content, design, facebook, joomla, marketing, persistance, photos, planning, small business, social media, technology, traffic, twitter, website, youtubeIdeally your website should be a living breathing entity. However if you’re a small business owner you might be using it mostly as a placeholder on the website with some brochure information. Your digital presence is so vital these days I recommend doing a entire-site review at least once a year. Update staff info, add [...]
Review: The New Relationship Marketing by Mari Smith
Tags: advertising, books, communication, content, development, emotion, experts, facebook, joomla, marketing, mind, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtubeDown and Dirty: 4.5 out of 5 An extremely practical no-nonsense approach to social media and other relationship-building techniques. I picked up this book because it was harped as the biggest new book on social media trends and how-tos. Mari Smith is known as something of a social media guru and her book promises to [...]
Give Your Content a Spin
Tags: advertising, communication, content, customer loyalty, development, email, facebook, joomla, mail, marketing, pdf, persistance, planning, print, selling, small business, social media, technique, twitter, websiteThe hardest thing to promote is yourself or something you are responsible for creating. Even designers have the most difficult time designing for themselves. However, while many business people understand they need someone to help them with polishing their ‘look’ few realize the need for revisiting and polishing their marketing text. (Bodies of text are [...]
Blogging Tip: Spam Catcher
Tags: communication, content, facebook, joomla, planning, small business, social media, technique, technology, traffic, twitter, website, youtubeI haven’t yet covered the importance of having a blog, but considering the cost (next to nothing) and the benefits (free communication with your customers, improved writing skills, a place to get your ideas out) it’s something you should really be doing. If you’re going all-out like me and actually purchasing a website with a [...]


