So you’ve been searching around and found some cool fonts you’d like to install on your computer – but how? It’s actually very simple and makes it easy to access all sorts of new fonts for your marketing materials. PC Install Download a .ttf font file. (True Text Font). Sometimes fonts will download as .zip [...]
Posts Tagged ‘equipment’
October 9th, 2012
How to Install a Font
Posted in Business Talk, Design Tips, Digital Revolution 
Tags: equipment, marketing, print, small business, technique, technology
Tags: equipment, marketing, print, small business, technique, technologyMay 14th, 2012
What Do You Need All Those Programs For?
Posted in Business Talk, Design Tips, Digital Revolution Tags: development, equipment, pdf, photos, small business, technology, video, website
Tags: development, equipment, pdf, photos, small business, technology, video, websiteAdobe is famous for having a ridiculous number of programs in a huge variety of packages. Do you need the designer or the web software package? Can you just buy one individual software like Photoshop? So today I’d like to give a run-down of what many of the major Adobe programs are used for and [...]
April 20th, 2012
Want to Learn A New Software? Play.
Posted in Business Talk, Digital Revolution Tags: development, email, equipment, facebook, joomla, mind, pdf, planning, small business, social media, software, technique, technology, twitter, website
Tags: development, email, equipment, facebook, joomla, mind, pdf, planning, small business, social media, software, technique, technology, twitter, websiteI’m famous for picking up software in a hurry, but the technique is open to everyone. Here is my suggestion to anyone wanting to pick up some of the features of Microsoft Publisher, Adobe Photoshop or any other design-type software: Go play with it. Remember when we were kids and we got a box of [...]
April 16th, 2012
Free Video Resources
Posted in Business Talk, Design Tips, Digital Revolution Tags: artwork, camera, clip art, communication, equipment, images, marketing, photos, selling, small business, technology, video, website, youtube
Tags: artwork, camera, clip art, communication, equipment, images, marketing, photos, selling, small business, technology, video, website, youtubeAlways, always always pay attention to the copyrights and special requirements of free video and audio. There is something called Creative Commons licensing but as I understand it (more when I learn more about it) some are for non-commercial use only, some for commercial use, some can’t be resold, some need credits, etc. As with [...]
April 13th, 2012
Working out a Video Script
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, camera, communication, content, development, equipment, images, marketing, photos, planning, selling, small business, social media, technique, technology, video, website, youtube
Tags: advertising, camera, communication, content, development, equipment, images, marketing, photos, planning, selling, small business, social media, technique, technology, video, website, youtubeIf you’ve gotten a camcorder and video editing software, you might decide just to point, shoot and throw something up on YouTube and your website. Woah there, slow down! Try to think about what your message for this video will be. If you have a lot of ideas of different services or products you want [...]
April 11th, 2012
Making Videos Cheap
Posted in Digital Revolution, Marketing Ideas Tags: advertising, camera, communication, equipment, images, marketing, photos, planning, selling, small business, technique, technology, video, youtube
Tags: advertising, camera, communication, equipment, images, marketing, photos, planning, selling, small business, technique, technology, video, youtubeYou may have read in the past that I’m not a fan of phone-based cameras. That has changed since I got my iPhone 4s. I happened to be at a jazz concert and thinking how my brother would love to hear this song so, deciding it was worth a shot, I pulled out my phone [...]
April 6th, 2012
Keep a Camera With You Always
Posted in Business Talk, Design Tips, Digital Revolution, Marketing Ideas Tags: advertising, artwork, branding, camera, clip art, communication, design, development, equipment, facebook, green, images, joomla, marketing, photos, print, scanning, selling, small business, social media, technology, twitter, video, website, youtube
Tags: advertising, artwork, branding, camera, clip art, communication, design, development, equipment, facebook, green, images, joomla, marketing, photos, print, scanning, selling, small business, social media, technology, twitter, video, website, youtubeThe more you become aware of the marketing and creativity around you the more you’ll be wanting to take notes to use as inspiration for your own marketing. Ever since I’ve gotten my iPhone it’s amazed me how handy it’s become for taking pictures of signage, billboards or other unusual marketing ideas I run across. [...]
March 14th, 2012
A Little Thing Can Mean Everything
Posted in Business Talk, Marketing Ideas Tags: advertising, branding, communication, content, customer loyalty, design, development, emotion, equipment, marketing, selling, small business, technique
Tags: advertising, branding, communication, content, customer loyalty, design, development, emotion, equipment, marketing, selling, small business, techniqueRunning out of toilet paper. That painful wheeze of an empty soap dispenser pouring air onto your dirty hands. The fake plastic flowers on the baby-changing station that are gathering dust. The permanent out-of-order post-it-notes on the sanitary napkin dispenser. No paper towels left. The sick-sour smell of cheap disinfectant. All of the above are [...]
February 22nd, 2012
Um um um UM UUMMM um
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: camera, communication, emotion, equipment, images, marketing, mind, photos, selling, social media, stress, technique, technology, video, youtube
Tags: camera, communication, emotion, equipment, images, marketing, mind, photos, selling, social media, stress, technique, technology, video, youtubeWhat is it about getting in front of a camera that petrifies us? I remember vividly in high school social studies we had to give a five minute no-notes presentation… and it would be video taped. It was a terrifying prospect, one that few of us did without much nerve wrecking and practice. Five minutes [...]
February 17th, 2012
Small Business Marketing for $600 – Part Eight: Back Up, Back Up, Back Up
Posted in Business Talk, Digital Revolution Tags: equipment, marketing, photos, planning, small business, technology
Tags: equipment, marketing, photos, planning, small business, technologyFor $60 a year you can have all of your computer files regularly backed up on a remote server with Carbonite.com. There are probably other backup services, in fact, I know there are: however this is the one I use and know so I’m talking about it. I don’t care what service you use, but [...]