When thinking ahead to the future, you’ll want to provision for your past. Later designers or marketing groups you bring in will want to know what promotions you’ve done so far. Alternatively, you might have written some amazing copy back for a mailer in 2010, but can’t find the original document anywhere. This is where [...]
Posts Tagged ‘development’
January 18th, 2013
Marketing Records
Posted in Business Talk, Marketing Ideas 
Tags: advertising, development, mail, marketing, persistance, planning, small business, technique
Tags: advertising, development, mail, marketing, persistance, planning, small business, techniqueJanuary 17th, 2013
New Resources from Your Local Library
Posted in Business Talk Tags: books, change, development, experts, marketing, small business, technique, technology
Tags: books, change, development, experts, marketing, small business, technique, technologyI have in my hot little hand a newsletter from my local library. They’ve been making huge headway into assisting us in our digital book needs. For the most part this has been a silent revolution – but no more! In addition to Kindle-ready book downloads and MP3s you can download and ‘check out’ for [...]
January 16th, 2013
Review: Free Marketing: 101 Ways Low and No-Cost Ways to Grow Your Business by Jim Cockrum
Posted in Book Reviews, Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtube
Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtubeDown and Dirty: 4.5 out of 5 Read it in chunks and implement implement implement. Great, practical advice. This book makes me think of Guerilla Marketing but on digital steroids. Jim takes a new look at the marketing environment and has found ways to get around a great deal of the traditional marketing expenses we [...]
January 11th, 2013
Sticking to Your Roots While Evolving
Posted in Business Talk Tags: branding, customer loyalty, development, persistance, planning, small business, stress
Tags: branding, customer loyalty, development, persistance, planning, small business, stressAfter nearly all the old town ways and old town shops have disappeared, a few relics of the past remain. One such is the Hurst Pharmacy and Soda Fountain in Bardstown, KY. Bardstown remains strong in it’s old-time flair with the downtown area lined with window displays that remind us of days past. Right at [...]
January 7th, 2013
Google Pays Hackers to Hack Google Chrome
Posted in Business Talk, Digital Revolution Tags: communication, customer loyalty, development, marketing, small business, technology, website
Tags: communication, customer loyalty, development, marketing, small business, technology, websiteWhen you get negative feedback from customers or other potential customer, do you get defensive? What purpose can getting defensive actually serve? It just leaves both you and the complainers unhappy. There are many experts today suggesting it’s important to really listen and thank the people who bring problems about your products or services to [...]
January 1st, 2013
The New Year Hangover
Posted in Business Talk Tags: customer loyalty, development, emotion, marketing, morale, planning, small business, stress
Tags: customer loyalty, development, emotion, marketing, morale, planning, small business, stress88% of New Years Resolutions are never completed according to a study by the University of Bristol. For many people a resolution is just an admission of what hasn’t been happening but should. So I hesitate to suggest you make a resolution for your business’ marketing. They’re easy to make, but very hard to live [...]
December 20th, 2012
Memories
Posted in Business Talk, Design Tips, Marketing Ideas Tags: advertising, branding, design, development, mail, marketing, planning, print, selling, small business
Tags: advertising, branding, design, development, mail, marketing, planning, print, selling, small businessHere’s a recommendation that will be both a nice nostalgia piece when you look back a few years but also work as a reference guide when discussing new projects: Create a marketing catalog. Buy yourself a couple of 3-ring binders and a bunch of those heavy duty sheet protectors and put two samples of each [...]
December 19th, 2012
Review: Survival is Not Enough by Seth Godin
Posted in Book Reviews, Business Talk Tags: books, change, development, emotion, experts, mind, persistance, planning, small business, stress, technique
Tags: books, change, development, emotion, experts, mind, persistance, planning, small business, stress, techniqueDown and Dirty: 4 out of 5 Learn how to evolve rather than change and to do more with your career and business through small and fast adjustments. Do you Zoom? Do you know what your M-DNA is or the quality of your memes? Are you a Serf, Farmer, Hunter or Wizard? Do you know [...]
December 18th, 2012
Accountability
Posted in Business Talk, Marketing Ideas Tags: advertising, development, emotion, marketing, mind, persistance, planning, small business, stress, technique
Tags: advertising, development, emotion, marketing, mind, persistance, planning, small business, stress, techniqueEspecially if you’re just starting out, there is going to come a point in the marketing process that you are going to give up. You are going to have 101 completely logical reasons why you can’t write that promotional copy or can’t make that marketing plan. They will be understandable reasons like family needs, schedule [...]
December 18th, 2012
Felicia Day Interview: Inventing the Future
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: change, development, emotion, experts, facebook, marketing, small business, social media, twitter, video, youtube
Tags: change, development, emotion, experts, facebook, marketing, small business, social media, twitter, video, youtubeI’d like to share this Interview by Control+Alt+Compete with Felicia Day, creator of The Guild and Geek & Sundry, about her business, how she started, the challenges, being true to her core and how she forged ahead with a very small business and very skimpy funds to now be where she’s at today, doing what [...]