Review: Bird by Bird by Anne Lamott Down and Dirty: 3.5 out of 5 Truths about writing in not much particular organization, lilting from idea to idea like someone having a coffee conversation instead of someone trying to give you point by point help. Perhaps it’s just because I’ve been going through so many intense [...]
Posts Tagged ‘content’
December 5th, 2012
Review: Bird by Bird by Anne Lamott
Posted in Book Reviews 
Tags: books, communication, content, development, emotion, experts, mind, morale, persistance, planning, small business, stress, technique, writing
Tags: books, communication, content, development, emotion, experts, mind, morale, persistance, planning, small business, stress, technique, writingDecember 4th, 2012
QR Codes – Are They For You?
Posted in Business Talk, Design Tips, Digital Revolution, Marketing Ideas Tags: advertising, branding, change, content, development, email, marketing, planning, scanning, selling, small business, social media, technique, technology, traffic, twitter, website
Tags: advertising, branding, change, content, development, email, marketing, planning, scanning, selling, small business, social media, technique, technology, traffic, twitter, websiteOne of the problems you might have run across is finding a good domain for your company’s website. If it’s at all long, then you might begin to run into problems with print promotional material: Namely that people might not remember your website from a poster or billboard when they get to their computers. There [...]
November 15th, 2012
Small Tweaks Rather Than Massive Changes
Posted in Business Talk Tags: communication, content, customer loyalty, design, development, emotion, planning, selling, small business
Tags: communication, content, customer loyalty, design, development, emotion, planning, selling, small businessThe store has a big problem: litter in the parking lots. Customers pick up coupons, fliers, receipts and the weekly deals, carry them through the store and then leave them in the shopping carts in the parking lot. A little wind and voila, litter problem. Even if the trash stays in the carts, eventually someone [...]
November 13th, 2012
Half-Priced Audio Books
Posted in Book Reviews, Business Talk, Digital Revolution Tags: books, change, content, development, experts, persistance, small business, technology, website
Tags: books, change, content, development, experts, persistance, small business, technology, websiteAudible is having a sale on some very good books. So if you’ve been wanting some audio books but didn’t want to pay full price, here’s a couple you can get at a discount! Start With Why by Simon Sinek Think and Grow Rich by Napoleon Hill Spark by John Ratey Influencer by Kerry Patterson, [...]
November 1st, 2012
Review: Engagement Marketing by Gail F. Goodman
Posted in Book Reviews, Digital Revolution, Marketing Ideas Tags: advertising, books, change, communication, content, customer loyalty, development, experts, facebook, images, marketing, photos, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtube
Tags: advertising, books, change, communication, content, customer loyalty, development, experts, facebook, images, marketing, photos, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtubeDown and Dirty: 3.5 out of 5 Good practical marketing advice that sometimes feels over used and over fluffed in the book. There are enough little tidbits to be gleaned out of this book that I’d recommend it as at least a once-read with a notebook in hand. A few of the things I hadn’t [...]
October 4th, 2012
What is Acceptable to Blog?
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: branding, communication, content, customer loyalty, marketing, planning, selling, small business, technique, traffic, website
Tags: branding, communication, content, customer loyalty, marketing, planning, selling, small business, technique, traffic, websiteI’ve run into some confusion when helping other companies set up a blog. They’re often murky on just what is and isn’t a blog. So here are some common questions. 1) How long should a blog post be? I’ve read blogs that ranged from pages of content to a few sentences. Commonly blogs run just [...]
September 17th, 2012
How to Improve Your Search Engine Rankings (Part One)
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, communication, content, facebook, joomla, marketing, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtube
Tags: advertising, communication, content, facebook, joomla, marketing, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtubeSearch engine analytics are ever changing. For instance you might notice now when you do Google searches one of the search results is a list of videos that match your keywords. That’s fairly new and is one small way now you can show up higher (by creating videos with lots of relevant, helpful information and [...]
August 31st, 2012
Signs: More than Utilitarian
Posted in Design Tips, Marketing Ideas Tags: advertising, artwork, content, design, images, marketing, print, selling, small business
Tags: advertising, artwork, content, design, images, marketing, print, selling, small businessRemember than a customer is not just buying the widget you sell. They’re buying the feeling, the experience and/or status the widget has been made to represent. Most recently I was helping at a small block party fair. All the booths were set up with bland 8.5×11” signs that read in bland type what the [...]
August 30th, 2012
Fad Viral Video Knockoffs
Posted in Digital Revolution, Marketing Ideas Tags: advertising, content, marketing, planning, selling, small business, social media, video, youtube
Tags: advertising, content, marketing, planning, selling, small business, social media, video, youtubeI could lose sleep trying to show you all the “Call Me Maybe” knock-off videos people are making to promote their own businesses. From the Olympics Swim Team to Sesame Street it’s everywhere. There’s something to be said for riding the coat tails of viral video sensations, but it’s very short lived and if you [...]
August 29th, 2012
Review: Unleashing the Ideavirus by Seth Godin
Posted in Book Reviews, Business Talk, Digital Revolution, Marketing Ideas Tags: books, change, communication, content, customer loyalty, development, emotion, experts, marketing, mind, persistance, planning, selling, small business, social media, technique, technology
Tags: books, change, communication, content, customer loyalty, development, emotion, experts, marketing, mind, persistance, planning, selling, small business, social media, technique, technologyDown and Dirty: 4 out of 5 Innovative and amazing, but now a little dated by his more recent materials. This is the #1 most read full-length eBook of ALL TIME. Want to know why? It went viral. How? Well that’s the premise of the book. Unleashing the Idea Virus STARTS with telling people to [...]