It’s a known fact that the best writers spend a huge percent of their time on the tagline or title of a piece. That’s where your success will best lay. Great titles will get emails opened, presentations attended, courses bought and more. Lousy titles will get you ignored. Worse, if your title isn’t specific enough [...]
Posts Tagged ‘branding’
January 25th, 2013
A Presentation By Any Other Name…
Posted in Business Talk, Marketing Ideas 
Tags: branding, communication, naming, small business, speaking
Tags: branding, communication, naming, small business, speakingJanuary 11th, 2013
Sticking to Your Roots While Evolving
Posted in Business Talk Tags: branding, customer loyalty, development, persistance, planning, small business, stress
Tags: branding, customer loyalty, development, persistance, planning, small business, stressAfter nearly all the old town ways and old town shops have disappeared, a few relics of the past remain. One such is the Hurst Pharmacy and Soda Fountain in Bardstown, KY. Bardstown remains strong in it’s old-time flair with the downtown area lined with window displays that remind us of days past. Right at [...]
January 3rd, 2013
Doing It Right: Jimmy Johns
Posted in Business Talk, Marketing Ideas Tags: advertising, branding, customer loyalty, design, marketing, planning, print, selling, small business
Tags: advertising, branding, customer loyalty, design, marketing, planning, print, selling, small businessRead their mini-menu and you’ll see little touches of personality and quirkiness everywhere. “Established in Charleston, IL in 1983 to add to students GPA and general dating ability” “Ok, so my subs aren’t gourmet and we’re not French either. My subs just taste a little better, that’s all! I wanted to call it Jimmy John’s [...]
December 20th, 2012
Memories
Posted in Business Talk, Design Tips, Marketing Ideas Tags: advertising, branding, design, development, mail, marketing, planning, print, selling, small business
Tags: advertising, branding, design, development, mail, marketing, planning, print, selling, small businessHere’s a recommendation that will be both a nice nostalgia piece when you look back a few years but also work as a reference guide when discussing new projects: Create a marketing catalog. Buy yourself a couple of 3-ring binders and a bunch of those heavy duty sheet protectors and put two samples of each [...]
December 10th, 2012
From Blah to WOW
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, branding, email, emotion, facebook, mail, marketing, mind, selling, small business, social media, technology, twitter, video
Tags: advertising, branding, email, emotion, facebook, mail, marketing, mind, selling, small business, social media, technology, twitter, videoI got this idea from one of my favorite idea-guys Scott Ginsberg: How boring is your email signature? Does it do anything but the basics it was designed for? I mean really a logo, tagline and some contact info is usually about the extent of what I see on email signatures, if that . We’re [...]
December 7th, 2012
Update/Create Your Gravatar
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: branding, communication, facebook, images, joomla, marketing, photos, small business, social media, technique, technology, twitter, website, youtube
Tags: branding, communication, facebook, images, joomla, marketing, photos, small business, social media, technique, technology, twitter, website, youtubeI mentioned a while back about what a Gravatar is and how it works, but I want to go over it again because new programs are developing to take advantage of it. For instance my Hotmail/MSN.com email account now shows the Gravatar of every email address that sends me an email. It’s a lovely feature [...]
December 4th, 2012
QR Codes – Are They For You?
Posted in Business Talk, Design Tips, Digital Revolution, Marketing Ideas Tags: advertising, branding, change, content, development, email, marketing, planning, scanning, selling, small business, social media, technique, technology, traffic, twitter, website
Tags: advertising, branding, change, content, development, email, marketing, planning, scanning, selling, small business, social media, technique, technology, traffic, twitter, websiteOne of the problems you might have run across is finding a good domain for your company’s website. If it’s at all long, then you might begin to run into problems with print promotional material: Namely that people might not remember your website from a poster or billboard when they get to their computers. There [...]
November 19th, 2012
Everyone Offers Free Coffee
Posted in Business Talk, Marketing Ideas Tags: branding, customer loyalty, development, emotion, marketing, planning, selling, small business
Tags: branding, customer loyalty, development, emotion, marketing, planning, selling, small business… but who offers a free pyramid of cups? When everyone is offering the same free thing it might seem like there’s just no way to differentiate yourself. Everyone is playing the ‘me too’ game and it seems like an expensive race to keep one-uping your competition. But what if you didn’t have to? What [...]
November 7th, 2012
A Little Something Extra
Posted in Business Talk, Design Tips, Marketing Ideas Tags: advertising, books, branding, design, marketing, planning, print, selling, small business
Tags: advertising, books, branding, design, marketing, planning, print, selling, small businessRecently one of the books I read came with a surprise inside: a nice quality laminated bookmark. You might say this is no big deal and even point out that the bookmark was covered in promotional material for the book, the book’s company and the book’s social media. If it’s so minor, why haven’t you [...]
October 4th, 2012
What is Acceptable to Blog?
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: branding, communication, content, customer loyalty, marketing, planning, selling, small business, technique, traffic, website
Tags: branding, communication, content, customer loyalty, marketing, planning, selling, small business, technique, traffic, websiteI’ve run into some confusion when helping other companies set up a blog. They’re often murky on just what is and isn’t a blog. So here are some common questions. 1) How long should a blog post be? I’ve read blogs that ranged from pages of content to a few sentences. Commonly blogs run just [...]