That’s right, we’re moving to a new blog spot! Faithful readers, you’ve known for a while I’ve been developing my own full-time business based on my many side efforts as a marketing guru and graphic designer. Well the time has come to make everything official. On January 1st, 2013 we officially launched Marketing Mechanics, LLC. [...]
Archive for the ‘Book Reviews’ Category
January 16th, 2013
Review: Free Marketing: 101 Ways Low and No-Cost Ways to Grow Your Business by Jim Cockrum
Posted in Book Reviews, Business Talk, Digital Revolution, Marketing Ideas 
Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtube
Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtubeDown and Dirty: 4.5 out of 5 Read it in chunks and implement implement implement. Great, practical advice. This book makes me think of Guerilla Marketing but on digital steroids. Jim takes a new look at the marketing environment and has found ways to get around a great deal of the traditional marketing expenses we [...]
December 19th, 2012
Review: Survival is Not Enough by Seth Godin
Posted in Book Reviews, Business Talk Tags: books, change, development, emotion, experts, mind, persistance, planning, small business, stress, technique
Tags: books, change, development, emotion, experts, mind, persistance, planning, small business, stress, techniqueDown and Dirty: 4 out of 5 Learn how to evolve rather than change and to do more with your career and business through small and fast adjustments. Do you Zoom? Do you know what your M-DNA is or the quality of your memes? Are you a Serf, Farmer, Hunter or Wizard? Do you know [...]
December 5th, 2012
Review: Bird by Bird by Anne Lamott
Posted in Book Reviews Tags: books, communication, content, development, emotion, experts, mind, morale, persistance, planning, small business, stress, technique, writing
Tags: books, communication, content, development, emotion, experts, mind, morale, persistance, planning, small business, stress, technique, writingReview: Bird by Bird by Anne Lamott Down and Dirty: 3.5 out of 5 Truths about writing in not much particular organization, lilting from idea to idea like someone having a coffee conversation instead of someone trying to give you point by point help. Perhaps it’s just because I’ve been going through so many intense [...]
November 28th, 2012
Review: A Million Miles in a Thousand Years by Donald Miller
Posted in Book Reviews Tags: books, change, development, emotion, experts, family, morale, persistance, planning, small business, stress, technique
Tags: books, change, development, emotion, experts, family, morale, persistance, planning, small business, stress, techniqueDown and Dirty: 4.5 out of 5 A story about finding out how story affects our lives. The book is at once an instruction and an example on the possibilities, stages and trials of trying to live a better story. When people ask you if you are living a good story, what do you think [...]
November 21st, 2012
Review: How to Stop Worrying and Start Living by Dale Carnegie
Posted in Book Reviews Tags: books, change, development, emotion, experts, family, mind, morale, persistance, planning, small business, stress, technique
Tags: books, change, development, emotion, experts, family, mind, morale, persistance, planning, small business, stress, techniqueDown and Dirty: 4 out of 5 While old in language and a little stilted, there is nothing but timeless, priceless advice on how to stop worrying and start living here. This is a book I find challenging to review because it’s one of those that is so jam-packed with information that anything I write [...]
November 14th, 2012
Review: The Sales Mastery Academy by Zig Ziglar
Posted in Book Reviews, Business Talk Tags: advertising, books, change, communication, customer loyalty, development, emotion, experts, marketing, mind, persistance, planning, selling, small business, technique
Tags: advertising, books, change, communication, customer loyalty, development, emotion, experts, marketing, mind, persistance, planning, selling, small business, techniqueNarrated by Zig Ziglar, Bryan Flanagan, Rory Prince, Michelle Prince and Tom Ziglar Down and Dirty: 4.9 out of 5 Absolutely vital, inspiring, actionable sales processes and mentalities. There is something in this series for everyone. Everyone sells something at some point. Be it the wife that wants her kid to eat veggies or the [...]
November 13th, 2012
Half-Priced Audio Books
Posted in Book Reviews, Business Talk, Digital Revolution Tags: books, change, content, development, experts, persistance, small business, technology, website
Tags: books, change, content, development, experts, persistance, small business, technology, websiteAudible is having a sale on some very good books. So if you’ve been wanting some audio books but didn’t want to pay full price, here’s a couple you can get at a discount! Start With Why by Simon Sinek Think and Grow Rich by Napoleon Hill Spark by John Ratey Influencer by Kerry Patterson, [...]
November 8th, 2012
Review: Getting Things Done by David Allen
Posted in Book Reviews, Business Talk Tags: books, change, development, emotion, experts, family, mind, persistance, planning, small business, stress, technique
Tags: books, change, development, emotion, experts, family, mind, persistance, planning, small business, stress, techniqueDown and Dirty: 4.5 out of 5 The perfect solution for those of us with heads spinning, overwhelmed by all the tasks we’ve yet to complete. David Allen gives us powerful advice on how to really organize our lives so that we make the most of our time and don’t stress over the things that [...]
November 1st, 2012
Review: Engagement Marketing by Gail F. Goodman
Posted in Book Reviews, Digital Revolution, Marketing Ideas Tags: advertising, books, change, communication, content, customer loyalty, development, experts, facebook, images, marketing, photos, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtube
Tags: advertising, books, change, communication, content, customer loyalty, development, experts, facebook, images, marketing, photos, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, youtubeDown and Dirty: 3.5 out of 5 Good practical marketing advice that sometimes feels over used and over fluffed in the book. There are enough little tidbits to be gleaned out of this book that I’d recommend it as at least a once-read with a notebook in hand. A few of the things I hadn’t [...]