That’s right, we’re moving to a new blog spot! Faithful readers, you’ve known for a while I’ve been developing my own full-time business based on my many side efforts as a marketing guru and graphic designer. Well the time has come to make everything official. On January 1st, 2013 we officially launched Marketing Mechanics, LLC. [...]
Archive for the ‘Business Talk’ Category
January 25th, 2013
A Presentation By Any Other Name…
Posted in Business Talk, Marketing Ideas 
Tags: branding, communication, naming, small business, speaking
Tags: branding, communication, naming, small business, speakingIt’s a known fact that the best writers spend a huge percent of their time on the tagline or title of a piece. That’s where your success will best lay. Great titles will get emails opened, presentations attended, courses bought and more. Lousy titles will get you ignored. Worse, if your title isn’t specific enough [...]
January 24th, 2013
Speaking? Entertain Before and After!
Posted in Business Talk Tags: communication, emotion, marketing, planning, selling, small business, speaking
Tags: communication, emotion, marketing, planning, selling, small business, speakingI’ve been to a lot of speaker’s presentations and seen a lot of all-day seminars. Recently I saw a technique that was worth talking about: Build an auto-play powerpoint slideshow with entertaining quotes and cartoons pertaining to the topic of your speech. When you think about it, movie theatres have been doing this for ages, [...]
January 23rd, 2013
Doing It Right: Quality Inn
Posted in Business Talk, Marketing Ideas Tags: customer loyalty, emotion, marketing, small business, technique
Tags: customer loyalty, emotion, marketing, small business, techniqueNot all of them do this, but my road-warrior father had to take a picture when this cute set up greeted him at one particular Quality Inn hotel. That’s right: the bathtub came complete with a rubber ducky. You might decide that’s really not worth talking about, but let me ask you something: How did [...]
January 22nd, 2013
Free Social Media Marketing Tool
Posted in Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, communication, facebook, marketing, selling, small business, social media, technique, technology, traffic, twitter, website
Tags: advertising, communication, facebook, marketing, selling, small business, social media, technique, technology, traffic, twitter, websiteCheck out this iPhone app geared towards small businesses. It’s called Glyder and its founder is trying to create a compact way for small businesses to update social media, email marketing and so on. The app is free for iPhone users, though I don’t see an option for Android users as of writing this post, [...]
January 21st, 2013
Our Marketing Fell Into the Swamp
Does anyone remember that scene on Monty Python’s Search for the Holy Grail where the king of the swamps is talking the history of how his ancestors conquered the lands? “When I first came here, this was all swamp. Everyone said I was daft to build a castle on a swamp, but I built in [...]
January 18th, 2013
Marketing Records
Posted in Business Talk, Marketing Ideas Tags: advertising, development, mail, marketing, persistance, planning, small business, technique
Tags: advertising, development, mail, marketing, persistance, planning, small business, techniqueWhen thinking ahead to the future, you’ll want to provision for your past. Later designers or marketing groups you bring in will want to know what promotions you’ve done so far. Alternatively, you might have written some amazing copy back for a mailer in 2010, but can’t find the original document anywhere. This is where [...]
January 17th, 2013
New Resources from Your Local Library
Posted in Business Talk Tags: books, change, development, experts, marketing, small business, technique, technology
Tags: books, change, development, experts, marketing, small business, technique, technologyI have in my hot little hand a newsletter from my local library. They’ve been making huge headway into assisting us in our digital book needs. For the most part this has been a silent revolution – but no more! In addition to Kindle-ready book downloads and MP3s you can download and ‘check out’ for [...]
January 16th, 2013
Review: Free Marketing: 101 Ways Low and No-Cost Ways to Grow Your Business by Jim Cockrum
Posted in Book Reviews, Business Talk, Digital Revolution, Marketing Ideas Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtube
Tags: advertising, books, communication, customer loyalty, development, experts, facebook, marketing, persistance, planning, selling, small business, social media, technique, technology, traffic, twitter, video, website, wordpress, youtubeDown and Dirty: 4.5 out of 5 Read it in chunks and implement implement implement. Great, practical advice. This book makes me think of Guerilla Marketing but on digital steroids. Jim takes a new look at the marketing environment and has found ways to get around a great deal of the traditional marketing expenses we [...]
January 15th, 2013
Great Marketers Have a Special Mix of Expertise
What sort of staff should a small business be looking for, marketing-wise? I meet so many companies who hire a graphic designer without considering that artistic skill doesn’t always mean they’re prepared or knowledgeable in all the other nuts and bolts of marketing. At the same time I see others hiring essentially salespeople with lots [...]